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Marketing identities : the invention of Jewish ethnicity in Ost und West /

Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Brenner, David A., 1964- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Detroit : Wayne State University Press, 2018.
Sujets:
Accès en ligne:Texto completo