Marketing identities : the invention of Jewish ethnicity in Ost und West /

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Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Brenner, David A., 1964- (Author)
Format: Electronic eBook
Language:Inglés
Published: Detroit : Wayne State University Press, 2018.
Subjects:
Ost und West (Berlin, Germany : 1901)
Jews > Germany > Intellectual life.
Jews, East European > Germany > Intellectual life.
Jews, East European > Germany > Public opinion.
Jews > Attitudes.
Juifs > Allemagne > Vie intellectuelle.
Juifs est-européens > Allemagne > Vie intellectuelle.
Juifs est-européens > Allemagne > Opinion publique.
Juifs > Attitudes.
SOC049000.
HISTORY > Jewish.
Ethnic relations
Jews > Attitudes
Jews, East European > Intellectual life
Jews, East European > Public opinion
Jews > Intellectual life
Germany > Ethnic relations.
Germany
Online Access:Texto completo
Table of Contents:
  • Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; Introduction: Multiple Identities; 1. Promoting an Ethnic, Pan-Jewish Identity; 2. Ost und West and the History of European Jewish Identity; 3. ""Intellectuals"" Reading ""Parvenus"": The Intellectual Nationalist as Ostjude and the Assimilating Parvenu as Westjude in Ost und West; 4. The Philanthropic Parvenue and the Uplifted Ostjude: German-Jewish Women and Ost und West; 5. Antisemitism and the German-Jewish Male: Ost und West's Promotion of Ethnic Jewish Identity to German-Jewish Men.
  • Conclusion: The Meaning of Ost und West-Jews and Germans, Identity and Self-HatredNotes; Primary, Secondary, and Archival Sources Cited; Index.

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