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Marketing identities : the invention of Jewish ethnicity in Ost und West /
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Detroit :
Wayne State University Press,
2018.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Brenner, David A., |d 1964- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjyHFHfJCkXtDdjqJHmq8K | |
| 245 | 1 | 0 | |a Marketing identities : |b the invention of Jewish ethnicity in Ost und West / |c David A. Brenner. |
| 264 | 1 | |a Detroit : |b Wayne State University Press, |c 2018. | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource (246 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a The publication of this volume in a freely accessible digital format has been made possible by a major grant from the National Endowment for the Humanities and the Mellon Foundation through their Humanities Open Book Program. | ||
| 500 | |a 21 black-and-white images. | ||
| 545 | 0 | |a David Brenner was assistant professor of Modern and Classical Language Studies at Kent State University, Ohio. | |
| 520 | |a Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history | ||
| 505 | 0 | |a Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; Introduction: Multiple Identities; 1. Promoting an Ethnic, Pan-Jewish Identity; 2. Ost und West and the History of European Jewish Identity; 3. ""Intellectuals"" Reading ""Parvenus"": The Intellectual Nationalist as Ostjude and the Assimilating Parvenu as Westjude in Ost und West; 4. The Philanthropic Parvenue and the Uplifted Ostjude: German-Jewish Women and Ost und West; 5. Antisemitism and the German-Jewish Male: Ost und West's Promotion of Ethnic Jewish Identity to German-Jewish Men. | |
| 505 | 8 | |a Conclusion: The Meaning of Ost und West-Jews and Germans, Identity and Self-HatredNotes; Primary, Secondary, and Archival Sources Cited; Index. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 630 | 0 | 0 | |a Ost und West (Berlin, Germany : 1901) |
| 650 | 0 | |a Jews |z Germany |x Intellectual life. | |
| 650 | 0 | |a Jews, East European |z Germany |x Intellectual life. | |
| 650 | 0 | |a Jews, East European |z Germany |x Public opinion. | |
| 650 | 0 | |a Jews |x Attitudes. | |
| 651 | 0 | |a Germany |x Ethnic relations. | |
| 650 | 6 | |a Juifs |z Allemagne |x Vie intellectuelle. | |
| 650 | 6 | |a Juifs est-européens |z Allemagne |x Vie intellectuelle. | |
| 650 | 6 | |a Juifs est-européens |z Allemagne |x Opinion publique. | |
| 650 | 6 | |a Juifs |x Attitudes. | |
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| 650 | 7 | |a Jews, East European |x Intellectual life |2 fast | |
| 650 | 7 | |a Jews, East European |x Public opinion |2 fast | |
| 650 | 7 | |a Jews |x Intellectual life |2 fast | |
| 651 | 7 | |a Germany |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtCD3rcKcPDx6FHmjvrbd | |
| 740 | 0 | |a Wayne State University Libraries Digital Collections. | |
| 758 | |i has work: |a Marketing identities (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFX8RwcydGdKWTBJwq3373 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 775 | 0 | 8 | |i Reproduction of (manifestation): |a Brenner, David A., 1964- |t Marketing identities :the invention of Jewish ethnicity in Ost und West. |d Detroit :Wayne State University Press, ©1998 |z 0814326846 |w (OCoLC)38112396 |
| 776 | 0 | 8 | |i Print version: |a Brenner, David A., 1964- |t Marketing identities. |d Detroit : Wayne State University Press, 2018 |z 0814345190 |z 9780814345191 |w (OCoLC)999408369 |
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