Mastering Market Analytics : Business Metrics - Practice and Application.

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In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Kozielski, Robert
Format: Electronic eBook
Language:Inglés
Published: Bingley : Emerald Publishing Limited, 2017.
Subjects:
Marketing > Statistical methods.
Commercial statistics.
Marketing > Méthodes statistiques.
Commercial statistics
Marketing > Statistical methods
Online Access:Texto completo

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