Multimodal metaphor and metonymy in advertising /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pérez Sobrino, Paula (Author)
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2017]
Series:Figurative Thought and Language (FTL), volume 2
Subjects:
Metaphor.
Metonyms.
Advertising > Language.
Métaphore.
Métonymie.
metaphor.
metonymy.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Advertising > Language
Metaphor
Metonyms
Online Access:Texto completo
Table of Contents:
  • Scope of and need for this book
  • Theoretical models to explore multimodal meaning
  • An integrated approach to the study of multimodal metaphor and metonymy
  • Facing methodological challenges
  • Metonymy and metonymic complexes
  • Metaphor and metaphoric complexes
  • Figurative complexes in advertising: a corpus-based account
  • A cross-cultural investigation into the comprehension of multimodal
  • Metaphor-metonymy combinations in advertising
  • Closing notes.

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