Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands.

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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ragas, Matthew W.
Other Authors: Culp, Ron
Format: Electronic eBook
Language:Inglés
Published: [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2017.
Subjects:
Business communication.
Corporate culture.
Public relations.
Strategic planning.
Organizational Culture
Public Relations
Communication dans l'entreprise.
Culture organisationnelle.
Relations publiques.
Planification stratégique.
public relations.
Business communication
Corporate culture
Public relations
Strategic planning
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