Mastering Business for Strategic Communicators: Insights and Advice from the C-suite of Leading Brands.

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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ragas, Matthew W.
Otros Autores: Culp, Ron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2017.
Temas:
Business communication.
Corporate culture.
Public relations.
Strategic planning.
Organizational Culture
Public Relations
Communication dans l'entreprise.
Culture organisationnelle.
Relations publiques.
Planification stratégique.
public relations.
Business communication
Corporate culture
Public relations
Strategic planning
Acceso en línea:Texto completo
Descripción
Sumario:Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:1787145034
9781787145030
9781787145047
1787145042
9781787149526
1787149528

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