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Marketing services and resources in information organizations /

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Res...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Yi, Zhixian (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge, MA : Chandos Publishing, An imprint of Elsevier, [2018]
Collection:Chandos information professional series.
Sujets:
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