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|a 1004363487
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|a 9781787435445
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|a HD60
|b .B736 2017
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|a 658.8
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|a UAMI
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| 100 |
1 |
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|a Guzman, Francisco.
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| 245 |
1 |
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|a Brand equity :
|b defining, measuring and managing brand equity.
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| 260 |
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|a Bradford, West Yorkshire :
|b Emerald Publishing Limited,
|c 2017.
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| 300 |
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|a 1 online resource (97 pages)
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Journal of Product & Brand Management ;
|v v. 26
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| 588 |
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|a Print version record.
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| 505 |
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|a Cover; Guest editorial; The impact of corporate social responsibility on brand equity: consumer responses to two types of fit; Assessing brand equity in the luxury wine market by exploiting tastemaker scores; A comparison of brand equity strength across consumer segments and markets; Brand skill: linking brand functionality with consumer-based brand equity; The contribution of a brand spokesperson's voice to consumer-based brand equity; The asymmetric effect of portfolio and image abstractness; Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Social responsibility of business.
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| 650 |
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6 |
|a Entreprises
|x Responsabilité sociale.
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| 650 |
|
7 |
|a Social responsibility of business
|2 fast
|
| 700 |
1 |
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|a Veloutsou, Cleopatra.
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| 700 |
1 |
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|a Pappu, Ravi.
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| 758 |
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|i has work:
|a Brand equity (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCXx8ykmMRpWfG8VtXkwhkC
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Guzman, Francisco.
|t Brand equity : defining, measuring and managing brand equity.
|d Bradford, West Yorkshire : Emerald Publishing Limited, ©2017
|z 9781787435438
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| 830 |
|
0 |
|a Journal of Product & Brand Management.
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=5047021
|z Texto completo
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|b YANK
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