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Consumption Motives in Luxury Marketing : an Analysis of two Agricultural Markets: Equestrian Sports and Food.

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Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Hartmann, Laura Helena
Format:	Electronic eBook
Language:	Inglés
Published:	Göttingen : Cuvillier Verlag, 2015.
Subjects:	Luxury goods industry. Luxuries > Marketing. Luxury goods industry > Management. Produits de luxe > Industrie. Produits de luxe > Industrie > Gestion. Luxuries > Marketing Luxury goods industry
Online Access:	Texto completo

Table of Contents:

Short summary; Kurzzusammenfassung; Introduction; Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports; Chapter II: Luxury Food: Definition and Consumption Motives; Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury; Summary and Discussion; Limitations and Outlook; Curriculum Vitae; Paper and Presentations; Acknowledgements.