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Handbook of marketing decision models /
"The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of...
| Cote: | Libro Electrónico |
|---|---|
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Cham, Switzerland :
Springer,
[2017]
|
| Édition: | Second edition. |
| Collection: | International series in operations research & management science ;
254. |
| Sujets: | |
| Accès en ligne: | Texto completo |