The indestructible brand : crisis management in the age of social media /

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This book seeks to arm brand owners with real-world information and practical know-how to transform their organizations into being crisis-ready.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Sharma, Venke (Author), Kharas, Hushidar (Author)
Format: Electronic eBook
Language:Inglés
Published: New Delhi, India : Thousand Oaks, California, USA : SAGE Publications India Pvt Ltd ; SAGE Publications Inc, 2017.
Subjects:
Crisis management.
Brand name products > Management.
Product management.
Public relations.
Social media.
Public Relations
Social Media
Gestion de crise.
Produits de marque > Gestion.
Produits commerciaux > Gestion.
Relations publiques.
Médias sociaux.
public relations.
social media.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Crisis management
Product management
Public relations
Social media
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