Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance /

Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Gloor, Peter A. (Peter Andreas), 1961- (authior.)
Format: Electronic eBook
Language:Inglés
Published: Bingley, UK : Emerald Publishing Limited, 2017.
Edition:First edition.
Subjects:
Online social networks.
Social sciences > Network analysis.
Electronic commerce.
Internet marketing.
Business communication.
Business planning.
Data mining.
Sociometry.
Réseaux sociaux (Internet)
Sciences sociales > Analyse de réseau.
Commerce électronique.
Marketing sur Internet.
Communication dans l'entreprise.
Exploration de données (Informatique)
Sociométrie.
Social interaction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Business planning
Data mining
Electronic commerce
Internet marketing
Online social networks
Social sciences > Network analysis
Sociometry
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