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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research, Volume 9.
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series provides reviews of 433 measures reported in top marketing journal...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Ft. Worth, TX :
GCBII Productions, LLC,
2017.
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| Collection: | Marketing Scales Handbooks.
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| Sujets: | |
| Accès en ligne: | Texto completo |
| Résumé: | The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series provides reviews of 433 measures reported in top marketing journals between 2014 and 2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. |
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| Description matérielle: | 1 online resource (676 pages) |
| ISBN: | 9780692845936 0692845933 |