|
|
|
|
| LEADER |
00000cam a2200000Mi 4500 |
| 001 |
EBOOKCENTRAL_ocn982023413 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n|---||||| |
| 008 |
170408s2017 xx ob 001 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d YDX
|d DEBBG
|d OCLCQ
|d MERUC
|d OCLCQ
|d CUY
|d ZCU
|d ICG
|d OCLCF
|d DKC
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|
| 019 |
|
|
|a 981560093
|a 981811991
|a 983887962
|a 984171676
|a 984606141
|
| 020 |
|
|
|a 9781119244585
|
| 020 |
|
|
|a 1119244587
|
| 020 |
|
|
|z 1119244560
|
| 020 |
|
|
|z 9781119244561
|
| 035 |
|
|
|a (OCoLC)982023413
|z (OCoLC)981560093
|z (OCoLC)981811991
|z (OCoLC)983887962
|z (OCoLC)984171676
|z (OCoLC)984606141
|
| 050 |
|
4 |
|a LB2806
|b .S546 2017
|
| 082 |
0 |
4 |
|a 371.2
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Sheninger, Eric.
|
| 245 |
1 |
0 |
|a BrandED :
|b Tell Your Story, Build Relationships, and Empower Learning.
|
| 260 |
|
|
|a Somerset :
|b John Wiley & Sons, Incorporated,
|c 2017.
|
| 300 |
|
|
|a 1 online resource (323 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a Cover; Title Page; Copyright; Contents; About the Authors; Introduction: Our BrandED Short Story; Eric's Path; Trish's Path; The Brandality Modality -- Welcome to the Branded Conversation; Conversation 1: From Brand to BrandED; Part One: In Brand We Trust; Today's Icons; A Short Brand History for BrandED Educators; Engagement Expectation Has Come to Schools; What Brand Isn't; Brand Is Feeling; Promoting a School Brand; Survey the Landscape: Who's Got the Feeling for BrandED?; Strong BrandED Leadership = Strong Brand; Talking the BrandED Talk.
|
| 505 |
8 |
|
|a Part Two: BrandED Matters to Today's School LeadersBrandED Leadership Is "Business as Unusual"; BrandED Results Can Empower Schools; Part Three: BrandED Unifies a School Improvement Plan; Relating to the School's External Macroenvironment; Standards and Brand Building; Microenvironment and the School Brand; BrandED Content Fuels Stakeholder Connection; BrandED School Improvement: Culture, Performance, and Resourcing; The BrandED Storyteller-in-Chief; The Macronarrative and Micronarrative for Creating Stories; Conversation 1 Tips; Conversation 1 Reflections.
|
| 505 |
8 |
|
|a Conversation 2: In the Zone for BrandED InnovationPart One: The Psychology of BrandED Innovation; Ready to Innovate; Understand Behavior, Understand BrandED; The Digital Bookshelf for BrandED Thinking; The Psychology of a Creative BrandED Leader; The Creative Value of Relational Behavior; Part Two: Tools to Inspire BrandED Innovation; A Tool for Creating the BrandED Tone: PERMA; A Tool for Setting the Branded Direction: SWOT; Part Three: BrandED Reputation Management; "What If?" and Brand Reputation; Brand Management in the Digital Age; Conversation 2 Tips; Conversation 2 Reflections.
|
| 505 |
8 |
|
|a Conversation 3: Developing a BrandED Leadership PresencePart One: A "Personal Professional" BrandED You; Owning a "Personal Professional Brand" and an "Institutional Brand"; Capturing Your Unique Personal Professional Brand; Trying Out Your Personal Professional Brand; The Leadership Return on Building Your Brand; Brand Yourself for Authentic Perception; First Steps for Relating; Growing Value in Your BrandED Self; Part Two: Be the BrandED Storyteller-in-Chief; Think "BrandED Lead"; Understand the Assets of a BrandED Collective Team; The BrandED Leadership Collective.
|
| 505 |
8 |
|
|a Consolidating for a Strong Brand MessageSetting the Collaborative Table for the School Brand; Getting out Ahead: Communicating as the Storyteller-in-Chief; Engaging an Audience Is Crucial to BrandED Leaders; School Digital Transparency Leads to Remarkable Partnering; Creating a Deeper BrandED Leader Mission Statement; Part Three: The BrandED Leader as "Edupreneur"; Conversation 3 Tips; Conversation 3 Reflections; Conversation 4: Developing Your BrandED Strategic Plan; Part One: The BrandED Drivers; Daily Targets Connect to BrandED Driver Leadership.
|
| 500 |
|
|
|a Starting the Driver Conversation for Your BrandED Team.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Educational leadership
|x Marketing.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
6 |
|a Stratégie de marque.
|
| 650 |
|
7 |
|a branding.
|2 aat
|
| 650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
| 700 |
1 |
|
|a Rubin, Trish.
|
| 776 |
0 |
8 |
|i Print version:
|a Sheninger, Eric.
|t BrandED : Tell Your Story, Build Relationships, and Empower Learning.
|d Somerset : John Wiley & Sons, Incorporated, ©2017
|z 9781119244561
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4834052
|z Texto completo
|
| 938 |
|
|
|a EBL - Ebook Library
|b EBLB
|n EBL4834052
|
| 938 |
|
|
|a YBP Library Services
|b YANK
|n 13953296
|
| 994 |
|
|
|a 92
|b IZTAP
|
