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20240329122006.0 |
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m o d |
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170128s2017 vau o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d UPM
|d OCLCQ
|d REDDC
|d OCLCF
|d OCLCO
|d OCLCL
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|a 9781492019213
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| 020 |
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|a 1492019216
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| 035 |
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|a (OCoLC)970636816
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|a QA76.9.H85
|b .H39 2017
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0 |
4 |
|a 004.019
|2 23
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Hay, Luke.
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| 245 |
1 |
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|a Researching UX :
|b Understanding Is the Heart of Great UX.
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| 260 |
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|a Richmond :
|b SitePoint,
|c 2017.
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| 300 |
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|a 1 online resource (175 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a Researching UX: Analytics; Notice of Rights; Notice of Liability; Trademark Notice; About Luke Hay; About SitePoint; Table of Contents; Preface; Who Should Read This Book; Conventions Used; Tips, Notes, and Warnings; Hey, You!; Ahem, Excuse Me ... ; Make Sure You Always ... ; Watch Out!; Supplementary Materials; Why Analytics?; The Importance of Analytics for UX; Advantages of Using Analytics in Your UX Process; Arguments Against Using Analytics; Defining Qualitative and Quantitative Data; Quantitative Methods; Qualitative Methods; A Look at Some of the Analytics Tools Available.
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| 505 |
8 |
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|a Website Analytics ToolsGoogle Analytics; Pros; Cons; Adobe Analytics; Pros; Cons; Other Notable Web Analytics Tools; Heatmapping and Session Recording Tools; Crazy Egg; Pros; Cons; Hotjar; Pros; Cons; Clicktale; Pros; Cons; Other Notable Heatmapping Tools; Split Testing Tools; Optimizely; Adobe Target; Visual Website Optimizer (VWO); Google Optimize 360; Other Useful Analytics Tools; Usability Hub; Formisimo; Woopra; Using Tools Together; Analytics Tools Summary; Getting Set Up; Checking Your Setup; Accounts, Properties and Views; Account; Property; View; Getting Access to Analytics.
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| 505 |
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|a Analytics ChecklistIs the Analytics Code Installed on Every Page?; Is the Analytics Code Installed in the Correct Place?; Are Custom "Events" Set Up?; Are Custom "Goals" Set Up?; Goals Won't Work Retrospectively; Is Ecommerce Tracking Set Up?; Is Internal Site Search Set Up?; Have Demographic Reports Been Enabled?; How Much Data Do You Have Available?; Be Wary of Data Sampling; Does Your Analytics Data Match Other Data Sources?; Is Your Analytics Account Well Annotated?; When to Add Annotations; Has Content Grouping Been Set Up?; Common Pitfalls to Avoid; Confusing Visits and Views.
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| 505 |
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|a Obsessing over Visits and ViewsGetting Drawn into the Numbers; Thinking Low Numbers Are Always Bad; Confusing Correlation with Causation; Grouping All Visits Together; Analyzing Too Broadly; Focusing on Numbers Rather than Trends; Including Bot or Spam Traffic; Not Customizing Your Setup; Not Generating Actionable Takeaways; What Next?; An Introduction to Analyzing Data; Key Analytics Terms; Dimensions and Metrics; Sessions, Visits, Page Views and Unique Page Views; Users and Visitors; Visit/Session Duration and Time on Page; Bounce and Exit Rates; Conversions and Goals; Segments and Filters.
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| 505 |
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|a A Guide to the Google Analytics InterfaceNavigating the Google Analytics Home Page; Navigating the Main Google Analytics Interface; Navigating Google Analytics Graphs; Navigating Within Google Analytics Reports; Analyzing Your Data; Analysis Over Time; Analyzing Different Groups; Analyzing Data from Different Tools; Analyzing Data Outside of Your Analytics Packages; Exporting Data As a CSV File; Creating Reports in Google Sheets; Google Analytics Data Studio; Analyzing for UX; Finding Problems with Analytics; Individual Pages; Bounce and Exit Rates; Time on Page; Page Value.
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| 500 |
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|a Differing Nomenclature.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Human-computer interaction.
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| 650 |
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0 |
|a User interfaces (Computer systems)
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| 650 |
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0 |
|a User-centered system design.
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| 650 |
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6 |
|a Interfaces utilisateurs (Informatique)
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| 650 |
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6 |
|a Conception participative (Conception de systèmes)
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| 650 |
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7 |
|a Human-computer interaction
|2 fast
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| 650 |
|
7 |
|a User-centered system design
|2 fast
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| 650 |
|
7 |
|a User interfaces (Computer systems)
|2 fast
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| 758 |
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|i has work:
|a Researching UX (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFDyXhcddmK63c6Vxd6WcK
|4 https://id.oclc.org/worldcat/ontology/hasWork
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| 776 |
0 |
8 |
|i Print version:
|a Hay, Luke.
|t Researching UX: Analytics.
|d Richmond : SitePoint, ©2017
|z 9780994347077
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=4789766
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL4789766
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| 994 |
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|a 92
|b IZTAP
|
