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A profile of the United States toy industry, second edition : serious fun /
The toy industry is one of the most consistently misunderstood sectors of American business, comprising a wide range of businesses under one banner-entertainment, commodities, fashion and licensing-that each behave differently. The broad and diverse market is constantly changing, with more than 40 p...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press,
2017.
©2017 |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Contents; Acknowledgments; Introduction; Chapter 1: A Brief History of the U.S. Toy Industry; Chapter 2: The Toy Industry by Size and Category; Chapter 3: Product Still Rules; Chapter 4: Buying and Selling; Chapter 5: Creating Desire: Licensing, Advertising, and Marketing; Chapter 6: The Money Game: The Financial Realities of the Toy Industry; Chapter 7: So You Still Want to Play?; Epilogue: Play It Forward: Forecasting the Future; Bibliography; Index; Adpage; Backcover.