How to Open & Operate a Financially Successful Specialty Retail & Gourmet Foods Shop.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Brown, Douglas
Otros Autores: Fullen, Sharon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ocala : Atlantic Publishing Group, 2016.
Edición:2nd ed.
Temas:
New business enterprises.
New business enterprises > Management.
Gourmet food industry.
Specialty stores.
Nouvelles entreprises.
Nouvelles entreprises > Gestion.
Gourmet food industry
New business enterprises
New business enterprises > Management
Specialty stores
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Introduction
  • Chapter 1: For Those Who Love Elderberries and Fine Cheese
  • Starting Your Own Gourmet Store
  • Solidifying your vision
  • Ways to Explore Your Passion
  • What Do You Want Your Store to Be?
  • Visuals
  • Products
  • Niche Markets
  • Case Study: Rebecca Miller
  • Limiting Your Offerings
  • Size and Location
  • Goal-Setting
  • Creating Your Dream Store
  • Chapter 2: Getting Down to Practicality
  • Launching Your Business
  • Jump-Starting a Business
  • Starting From Scratch
  • Chapter 3: Making It Your Own
  • The Basics of Buying a Gourmet Shop
  • Real Estate and Its Value
  • The Value of Other Assets
  • Goodwill
  • Terms, Conditions and Price
  • Initial Investment
  • The Biggest Cost of All
  • Strategies for Buying an Existing Gourmet Food Business
  • Evaluating the Merchandise
  • Cash Budgets
  • Your Objectives
  • Financing
  • Borrowing Money
  • How Your Loan Request Will Be Reviewed
  • Closing the Sale
  • Chapter 4: How to Get Support Without Being Hampered
  • Investing in a Franchise
  • Definition of Franchising
  • Advantages of Franchising
  • Disadvantages of Franchising
  • Franchise Financing
  • Evaluating a Franchise Opportunity
  • Chapter 5: Planning for Success
  • Writing a Business Plan
  • Five Keys of Success
  • What a Business Plan Includes
  • A Sample Business Plan Outline
  • Elements of a Business Plan
  • Business Description
  • Products/Services
  • The Location
  • Location = Customers
  • The Marketing Plan
  • Customer Demographic Research
  • Competition
  • What Will You Sell to Customers?
  • Pricing
  • Advertising and Public Relations
  • The Management Plan
  • The Financial Management Plan
  • Operating Budget
  • Business Plan Resources
  • Chapter 6: Boots on the Ground
  • Pre-Opening Activities
  • Governmental Laws, Regulations and Licenses
  • City Business License
  • Opening the Store's Bank Account.
  • Organizing the Pre-Opening Activities
  • Pre-Opening Promotion
  • Contacting Purveyors and Suppliers
  • Opening Labor
  • Public Utilities
  • Phone Company
  • Wireless Provider
  • Gas and Electric Companies
  • Water
  • Security Needs
  • Locksmith
  • Fire and Intrusion Alarms
  • Support Service Providers
  • Sanitation Service
  • Parking Lot Maintenance
  • Plumber
  • Electrician
  • Refrigeration Service
  • Exterminator
  • Plant/Landscape Maintenance
  • Heating, Ventilation and Air-Conditioning
  • Janitorial Service
  • Coffee Service Vendor
  • Florist
  • Chapter 7: Your Greatest Asset
  • Successful Employee Relations
  • The Value (and Cost) of Employees
  • Hiring Store Employees
  • A Shortage of Service Labor
  • Key Points for Conducting Employment Interviews
  • Unlawful Pre-Employment Questions
  • Screening Potential Employees
  • What to Look for in Potential Store Employees
  • The Final Selection and Decision
  • Rejecting Applicants
  • Employee Handbook/Personnel Policy Manual
  • Writing Your Employee Policy Manual
  • Personnel File
  • Training
  • Orientation and Instruction
  • Outside Help With Training
  • Evaluating Performance
  • Scheduling
  • Terminating Employees
  • Letting Them Go
  • Managing Your Team
  • Chapter 8: The Reason You're in Business
  • Your Customers
  • Who Are Your Customers?
  • People, People, People
  • Presence
  • Getting to Know Your Customers
  • Appreciation
  • Bringing in New Customers
  • How to Keep Customers Coming Back
  • Communicating with Your Customers
  • Customers for Life
  • Incentives
  • Discounts
  • Promotions
  • Frequent-Buyer Programs
  • Delighting Your Customers
  • Expectations
  • Ways to Delight
  • Word-of-Mouth Advertising
  • Points of Difference
  • Your Staff Makes the Difference
  • Motivating Your Staff
  • Focus on Making Your Customers Happy
  • Chapter 9: Getting the Word Out
  • Marketing Your Business.
  • Hiring Marketing Experts
  • Do-It-Yourself Marketing
  • Guerilla Marketing
  • Desktop Publishing Applications and Ideas
  • Yes, You Need a Good Website!
  • Setting Up an Effective Website
  • Hiring Web Pros
  • Some Words of Caution
  • Find Support With Suppliers
  • Band Together
  • Investing in Customers
  • Calculating Your Customer Acquisition Cost
  • Customer Investment
  • Advertising
  • The Most Eyes
  • Your Advertising Effectiveness
  • Chapter 10: Public Relations
  • How to Get Customers in the Door With Little Cost
  • What Is Public Relations?
  • What PR Does (and Doesn't Do) for You
  • PR is Different From Advertising
  • The Marriage of PR and Marketing
  • Launching a PR Campaign
  • Start Your PR Campaign Now
  • How to Apply Your PR Plan
  • Creating Your Press Kit
  • What's News?
  • Choosing Your PR Contacts
  • Developing Allies
  • Special Events
  • Talking to Your Community
  • Employee Relations Is Also Public Relations
  • Planning for the Unforeseen
  • Chapter 11: From Appliances to Zucchini
  • Choosing Your Sales Mix
  • Food
  • Making Choices
  • "Lasting" Trends
  • Case Study: Amy Isabella Chalker
  • Going Natural
  • Local Foods
  • Your Niche
  • Sweets
  • Beverages
  • Selling Food Prep, Storage, and Serving Items
  • Food Equipment
  • "Professional" Equipment
  • Specialty Equipment
  • Cooks Love Gadgets
  • The Basics
  • Beyond the Basics
  • Shopping
  • Chapter 12: Helping You to Do Your Job
  • Equipping Your Store
  • Equipment Budgeting
  • How Do I Keep Within My Budget?
  • Buying Used Equipment
  • Leasing Your Equipment
  • Making Wise Equipment Purchases
  • Which Quality Level?
  • Service Contracts
  • Equipment Records
  • Retail-Specific Equipment, Tools, and Supplies
  • Displays and Fixtures
  • Wall Fixtures
  • Freestanding Fixtures
  • Showcases
  • Package It Up
  • Cash Registers
  • Computers-How to Use and Profit from Them.
  • Business Computers
  • Retail-Specific Computer Systems
  • Employee Scheduling and Attendance Software
  • Accounting Software
  • Other Computer Uses
  • Chapter 13: A Welcoming Space
  • Public Areas of Your Store
  • Creating a Design Focal Point
  • Exterior Areas
  • First Impressions
  • Covering Your Floors
  • Up Above
  • Ceilings
  • Let There Be Light
  • Colors That Complement
  • A Little Artwork
  • Your Restrooms
  • Front-of-the-Store Work Areas
  • Senses Check
  • Create a Presentation
  • Window Displays
  • Shelving
  • Chapter 14: A Place to Get Things Done
  • Back-of-the-Store Work Areas
  • Delivery Areas
  • Storage
  • Waste and Recycling
  • Your Office
  • Chapter 15: Attending to What's Important
  • Creating a Safe and Productive Work Environment
  • Food Safety and Security
  • Protecting Your Customers and Employees
  • A First-Rate Facility
  • Bugs, Insects, and Animal Pests
  • Fires
  • Wash Areas
  • Storage Areas
  • It's Good to Be Green
  • Conserving Energy
  • The Air We Breathe
  • Drinking Water
  • Chapter 16: Creating a Team
  • Your Store Staff
  • Retail Operations Manager
  • Customer Service Staff
  • Teacher/Demonstrator
  • Cashier
  • Stocking/Inventory Assistants
  • Chapter 17: How to Get What You Want
  • Purchasing Inventory
  • Before a Single Item Is Purchased
  • Create Wish Lists
  • Working with Vendors
  • Ask and You Shall Receive
  • Inventory Levels
  • Issuing
  • Identifying Inventory Theft
  • Chapter 18: All About Money
  • Cash Flow
  • Managing the Store's Cash Flow
  • Being Paid
  • Cash Handling
  • Counterfeit Bills
  • Foreign Currency
  • Travelers' Checks
  • Checks
  • Debit and Credit Cards
  • Other Forms of Payment
  • Chapter 19: Accounting 101
  • Financial Management and Budgeting
  • Accounting Software
  • Budgeting
  • Monthly Budgeting
  • Total Sales
  • Tracking Sales Growth
  • Sales Categories
  • Labor
  • Payroll.
  • Controllable Operational Costs
  • Services
  • Utilities
  • Fixed Operating Costs
  • General Operating Costs
  • Total Net Profit
  • Chapter 20: Balanced Budget
  • Basic Cost Control for Retail Operations
  • Operational Costs and Supplies
  • Ordering Operational Supplies
  • Beginning Inventory
  • Make More by Spending Less
  • Interpreting the Numbers
  • Penny Wise, Pound Foolish
  • Setting Standards
  • Cost Ratios
  • Pricing
  • Psychology of Pricing
  • Financial Analysis
  • Shrinkage
  • Purchasing and Ordering
  • Chapter 21: Efficiency
  • Controlling Your Labor Costs
  • Manage Time Wisely
  • Creating Productivity
  • Design and Equipment
  • Efficient Work Areas
  • Chapter 22: Moving On
  • Leaving Your Retail Business
  • Relocating Your Business
  • Your Exit Plan
  • Passing On Your Business
  • Grooming Your Replacement
  • Selling Your Business to Your Employees
  • Saying Good-Bye
  • Appendix A: Resources
  • Build Your Own Network
  • Bibliography
  • Photo Credits
  • Glossary.

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