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Narrative and numbers : the value of stories in business /

"How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to n...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Damodaran, Aswath (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: New York : Columbia Business School Publishing, Columbia University Press, [2017]
Collection:Columbia Business School publishing.
Sujets:
Accès en ligne:Texto completo