Social Media in the Marketing Context : a State of the Art Analysis and Future Directions.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Plume, Cherniece J.
Other Authors: Dwivedi, Yogesh K., Slade, Emma L.
Format: Electronic eBook
Language:Inglés
Published: San Diego : Elsevier Science, 2016.
Subjects:
Social media.
Marketing.
Social Media
Marketing
Médias sociaux.
social media.
marketing.
Social media
Online Access:Texto completo
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Social media in the marketing context : a state of the art analysis and future directions /
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Social media in the marketing context : a state of the art analysis and future directions /
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