The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945.

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Examining the early years of public opinion polling in Canada, Robinson situates polling within the context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first use by political parties.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Robinson, Daniel J.
Format: Electronic eBook
Language:Inglés
Published: Toronto : University of Toronto Press, 1999.
Edition:74th ed.
Subjects:
Public opinion polls > Canada > History.
Public opinion polls > United States > History.
Marketing research > Canada > History.
Sondages d'opinion > Canada > Histoire.
Sondages d'opinion > États-Unis > Histoire.
Marketing > Recherche > Canada > Histoire.
Marketing research
Public opinion polls
Canada
United States
History
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