Social Media Ethics Made Easy : How to Comply with FTC Guidelines.

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Barnes, Joseph W.
Format: Electronic eBook
Language:Inglés
Published: New York : Business Expert Press, 2015.
Series:Giving voice to values on business ethics and corporate social responsibility collection.
Subjects:
United States. > Federal Trade Commission.
United States. > Federal Trade Commission
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Réseaux sociaux (Internet) > Aspect moral.
Médias sociaux > Aspect moral.
Marketing sur Internet > Aspect moral.
Bouche-à-oreille (Publicité) > Aspect moral.
Online Access:Texto completo
Table of Contents:
  • Cover ; Social Media Ethics Made Easy: How to Comply with FTC Guidelines ; Dedication ; Contents; Introduction; CHAPTER 1: The Social, Digital, and Mobile Landscape ; CHAPTER 2: Defining Social Media ; CHAPTER 3: Defining Ethics ; CHAPTER 4: Why This Book Is Necessary: The Evidence ; CHAPTER 5: Why We Need Ethics Policies and Guidelines ; CHAPTER 6: The Federal Trade Commission Steps In ; CHAPTER 7: How to Create a Social Media Policy: What to Consider ; CHAPTER 8: Steps to Create a Social Media Ethics Policy ; CHAPTER 9: The Legal Backlash ; CHAPTER 10: Emerging / Future Issues.
  • CHAPTER 11: What You Can Do to Make a Difference? CHAPTER 12: Sample Social Media Ethics Policies ; References; Index; Ad Page ; Back Cover.

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