Social Media Ethics Made Easy : How to Comply with FTC Guidelines.

When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fak...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Barnes, Joseph W.
Format: Electronic eBook
Language:Inglés
Published: New York : Business Expert Press, 2015.
Series:Giving voice to values on business ethics and corporate social responsibility collection.
Subjects:
United States. > Federal Trade Commission.
United States. > Federal Trade Commission
Online social networks > Moral and ethical aspects.
Social media > Moral and ethical aspects.
Internet marketing > Moral and ethical aspects.
Word-of-mouth advertising > Moral and ethical aspects.
Réseaux sociaux (Internet) > Aspect moral.
Médias sociaux > Aspect moral.
Marketing sur Internet > Aspect moral.
Bouche-à-oreille (Publicité) > Aspect moral.
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