Integrated marketing communication : creating spaces for engagement /

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. This book explores how IMC, as grounded in the communication discipline, creates space...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Persuit, Jeanne M., 1973- (Editor), McDowell Marinchak, Christina L. (Editor)
Format: Electronic eBook
Language:Inglés
Published: Lanham : Lexington Books, [2016]
Series:Integrated marketing communication
Subjects:
Communication in marketing.
Customer relations.
Communication en marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Communication in marketing
Customer relations
Online Access:Texto completo
Texto completo

Internet

Texto completo
Texto completo

Items no disponibles

Holdings details from

Similar Items