Big strategy and little strategy /

Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Plowman, Kenneth (Editor)
Format: Electronic eBook
Language:Inglés
Published: [Bradford, England] : Emerald Group Publishing Limited, 2016.
Series:Journal of communication management ; v. 20, no. 3.
Subjects:
Communication in management.
Communication in organizations.
Business communication.
Communication en gestion.
Communication dans les organisations.
Communication dans l'entreprise.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business communication
Communication in management
Communication in organizations
Online Access:Texto completo
Table of Contents:
  • Cover ; Editorial advisory board ; Editorial ; A practice perspective on strategic communication ; How dominant coalition members' values and perceptions impact their perceptions of public relations participation in organizational decision making ; Strategic predisposition in communication management ; Message strategies in smartphone patent battles

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