Broadcast pharmaceutical advertising in the United States : prime time pill pushers /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Applequist, Janelle (Author)
Format: Electronic eBook
Language:Inglés
Published: Lanham : Lexington Books, [2016]
Subjects:
Advertising > Drugs > United States.
Direct-to-consumer prescription drug advertising > United States.
Pharmaceutical Preparations > economics
Direct-to-Consumer Advertising
Television > economics
Médicaments > Publicité > États-Unis.
Publicité directe des médicaments d'ordonnance > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising > Drugs
Direct-to-consumer prescription drug advertising
United States
Online Access:Texto completo
Table of Contents:
  • The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States
  • Theoretical foundations : toward an analysis of DTCA
  • Analyses of DTCA on primetime television
  • DTC advertisements : a triangulated approach
  • The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement
  • Looking forward.

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