The American retail value proposition : crafting unique experiences at compelling prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Murray, Kyle B. (Kyle Bayne), 1973- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Toronto : University of Toronto Press, [2016]
Sujets:
Marketing > United States.
Retail trade > United States.
Marketing > États-Unis.
Commerce de détail > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industries > Retailing.
Marketing
Retail trade
United States
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