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The American retail value proposition : crafting unique experiences at compelling prices /
Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Toronto :
University of Toronto Press,
[2016]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Murray, Kyle B. |q (Kyle Bayne), |d 1973- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjqKTb9R9B7cQvYPXXJbMK | |
| 245 | 1 | 4 | |a The American retail value proposition : |b crafting unique experiences at compelling prices / |c Kyle B. Murray. |
| 264 | 1 | |a Toronto : |b University of Toronto Press, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xvii, 214 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 17, 2016). | |
| 505 | 0 | |a Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing. | |
| 505 | 8 | |a 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index. | |
| 520 | |a Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
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| 650 | 0 | |a Marketing |z United States. | |
| 650 | 0 | |a Retail trade |z United States. | |
| 650 | 6 | |a Marketing |z États-Unis. | |
| 650 | 6 | |a Commerce de détail |z États-Unis. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x Retailing. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
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