The Little Book of Big Customer Satisfaction Measurement.

This book explains the principles of customer satisfaction in a brief yet powerful manner. It will help readers build relevant and actionable customer satisfaction programmes for their organization.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rao, Ajit
Other Authors: Chandra, Subhash
Format: Electronic eBook
Language:Inglés
Published: New Delhi : SAGE Publications, 2013.
Subjects:
Consumer satisfaction.
Consumer Behavior
Consommateurs > Satisfaction.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer satisfaction
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