Creating a brand identity : a guide for designers /

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identitie...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Slade, Catharine (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Laurence King Publishing, 2016.
Temas:
Brand name products.
Branding (Marketing)
Trademarks > Design.
Advertising > Brand name products.
Produits de marque.
Stratégie de marque.
Produits de marque > Publicité.
branding.
Graphic design.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Advertising > Brand name products
Brand name products
Trademarks > Design
Acceso en línea:Texto completo
Descripción
Sumario:Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Descripción Física:1 online resource (160 pages) : illustrations (chiefly color)
Bibliografía:Includes bibliographical references and index.
ISBN:9781780679792
1780679793
9781780679808
1780679807

Ejemplares similares