Service Excellence : Creating Customer Experiences That Build Relationships.
Service has a unique ability to create experiences that build profitable relationships with customers. Based on a service-centered perspective, this book analyzes the challenges of creating excellent customer experiences, including the management of technology and new media. It describes how custome...
Clasificación: | Libro Electrónico |
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Autor principal: | Bolton, Ruth N. (Ruth Nancy) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Business Expert Press,
2016.
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Colección: | Marketing strategy collection.
|
Temas: | |
Acceso en línea: | Texto completo |
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