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|a Teaching and training for global engineering :
|b perspectives on culture and professional communication practice /
|c edited by Kirk St. Amant and Madelyn Flammia.
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|a Piscataway, NJ :
|b IEEE Press ;
|a Hoboken, New Jersey :
|b Wiley,
|c [2016]
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|c ©2016
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|a 1 online resource
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|a text
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|a IEEE PCS professional engineering communication series
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|a Includes bibliographical references and index.
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|a Online resource; title from PDF title page (EBSCO, viewed March 29, 2016).
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|a Provides a foundation for understanding a range of linguistic, cultural, and technological factors to effectively practice international communication in a variety of professional communication arenas -An in-depth analysis of how cultural factors influence translation, document design, and visual communication -A review of approaches for addressing the issue of international communication in a range of classes and training sessions -A summary of strategies for engaging in effective e-learning in international contexts -A synopsis of how to incorporate emerging media into international teaching and training practices.
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|a Teaching and Training for Global Engineering; Contents; A Note from the Series Editor; Foreword; Why Are You Reading This Book?; Why Is It Important to Consider Culture?; How Can Teaching Provide Learning Opportunities?; How Can We Communicate Well in Global Teams and with Global Customers?; How Can We Learn About the Effect of Culture on User Experience?; How Do We Know What We Dont Know?; Acknowledgments; Introduction; The Global Context of the Modern Workplace; The Educational Challenges Created by This Context; The Focus of the Collection within This Educational Context.
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|a The General Structure (Context) of This CollectionThe Contexts Examined in This Collection; Design Contexts; Societal Contexts; Online Contexts; Educational Contexts; Conclusion; I Design Contexts; 1 The Imperative of Teaching Linguistics to Twenty-First-Century Professional Communicators; 1.1 Introduction; 1.2 Why Linguistics? The Dangers of Monolingualism; 1.3 Linguistic Knowledge-Where Did It Go?; 1.4 Linguistics for the Professional Engineer and Communicator; 1.4.1 Linguistics for Translation; 1.4.2 Who Is Ready; Who Is Not; 1.4.3 Beyond the Classroom.
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|a 1.4.4 Sociolinguistics and Pragmatics1.5 Conclusion; References; 2 Cultural Contexts in Document Design; 2.1 The Challenges of International Communication; 2.2 Literature Review; 2.2.1 Cultural Differences in Perception and Thought Patterns; 2.2.2 Cultural Differences in Text Organization; 2.2.3 Creating a Context for Understanding; 2.3 Study Design; 2.4 High- or Low-Context Culture and the Extent of Explicit Description; 2.4.1 High- or Low-Context Culture; 2.4.2 A Study of Chinese and German Automobile Literature; 2.4.3 Findings Observed; 2.5 Thought Pattern and Content Organization.
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|a 2.5.1 Thought Pattern2.5.2 A Study of Chinese and German Automobile Literature; 2.5.3 Findings Observed; 2.6 Cultural Contexts in Text-Graphic Relationships; 2.6.1 Text-Graphic Relationships; 2.6.2 Cultural Factors and Their Impacts on Text-Graphic Relationships; 2.6.3 A Study of Chinese and German Automobile Literature; 2.6.4 Findings Observed; 2.7 Cultural Backgrounds; 2.7.1 Aspects of Language; 2.7.2 Thought Patterns; 2.7.3 High-Context versus Low-Context Communication; 2.8 Applying Ideas to Training in Technical and Professional Communication; 2.8.1 Applying Ideas.
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|a 2.8.2 An Overview of the Proposed Exercise2.9 Conclusion; References; 3 Teaching Image Standards in a Post-Globalization Age; 3.1 Image Design and Consumption in a Post-Globalization Age; 3.1.1 The Changing Landscape; 3.1.2 Agents of Change; 3.2 Socially Conscious Communication Design and the Evolution of Image Standards; 3.2.1 Approaches to Images as Tools for Social Action; 3.2.2 Connections to Pedagogy; 3.2.3 Expanding to the Global Context; 3.3 Standards for Communicatively Effective Images; 3.3.1 A Communicatively Effective Image Establishes Credibility.
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
|
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|a Engineering
|x Vocational guidance.
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650 |
|
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|a Intercultural communication.
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650 |
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|a Ingénierie
|x Orientation professionnelle.
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|a TECHNOLOGY & ENGINEERING
|x Engineering (General)
|2 bisacsh
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|a TECHNOLOGY & ENGINEERING
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|a Engineering
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|a Intercultural communication
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|a St. Amant, Kirk,
|d 1970-
|e editor.
|1 https://id.oclc.org/worldcat/entity/E39PCjrpj4XDQjFtdqrdfygGDy
|
700 |
1 |
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|a Flammia, Madelyn,
|e editor.
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758 |
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|i has work:
|a Teaching and training for global engineering (Text)
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|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|n Druck-Ausgabe
|a St. Amant, Kirk. Teaching and Training for Global Engineering .
|t Perspectives on Culture and Professional Communication Practices
|
830 |
|
0 |
|a IEEE PCS professional engineering communication series.
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856 |
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