Chargement en cours…
Fostering Brand Community Through Social Media.
This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online br...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Autres auteurs: | , |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
Business Expert Press,
2016.
|
| Collection: | Digital and social media marketing and advertising collection.
|
| Sujets: | |
| Accès en ligne: | Texto completo |