Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary /

"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources require...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Marr, Bernard (Author)
Format: Electronic eBook
Language:Inglés
Published: West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016.
Subjects:
Consumer behavior.
Strategic planning.
Big data.
Consommateurs > Comportement.
Planification stratégique.
Données volumineuses.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Strategic Planning.
BUSINESS & ECONOMICS > Consumer Behavior.
Big data
Consumer behavior
Strategic planning
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