Hotel Marketing.

1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10....

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jha, S. M.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2009.
Temas:
Hospitality industry > Marketing.
Hotels.
Advertising > Hotels.
Hôtels.
Hôtels > Publicité.
hotels (built public accommodations)
Advertising > Hotels
Hospitality industry > Marketing
Hotels
Acceso en línea:Texto completo

MARC

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100 1 |a Jha, S. M. 
245 1 0 |a Hotel Marketing. 
260 |a Mumbai :  |b Global Media,  |c 2009. 
300 |a 1 online resource (333 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 0 |a Print version record. 
505 0 |a Cover ; contents; the foundation of hotel marketing; behavioural profile of hotel customers ; hotel market segmentation; marketing information system for hotels ; hotel product strategy; hotel promotion strategy; hotel pricing strategy; hotel placement strategy; overall marketing strategy for hotel; emerging challenges before hotel industry; hotel planning for 21st century ; bibliography. 
520 |a 1. The Foundation of Hotel Marketing 2. Behavioural Profile of Hotel Customers3. Hotel Market Segmentation 4. Marketing Information System for Hotels 5. Hotel Product Strategy 6. Hotel Promotion Strategy7. Hotel Pricing Strategy 8. Hotel Placement Strategy 9. Overall Marketing Strategy for Hotel 10. Emerging Challenges Before Hotel Industry 11. Hotel Planning for 21st Century - Bibliography. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Hospitality industry  |x Marketing. 
650 0 |a Hotels. 
650 0 |a Advertising  |x Hotels. 
650 6 |a Hôtels. 
650 6 |a Hôtels  |x Publicité. 
650 7 |a hotels (built public accommodations)  |2 aat 
650 7 |a Advertising  |x Hotels  |2 fast 
650 7 |a Hospitality industry  |x Marketing  |2 fast 
650 7 |a Hotels  |2 fast 
758 |i has work:  |a Hotel Marketing (Work)  |1 https://id.oclc.org/worldcat/entity/E39PCYdVH8VGQq99XBXCJ8MTMd  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Jha, S.M.  |t Hotel Marketing.  |d Mumbai : Global Media, ©2009  |z 9789350243480 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011184  |z Texto completo 
994 |a 92  |b IZTAP 

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