Writing for public relations : a practical guide for professionals /

The very nature of public relations--maintaining goodwill between an organization and its various stakeholders--requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Mizrahi, Janet (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edición:First edition.
Colección:Corporate communication collection,
Temas:
Business writing.
Public relations.
Business report writing.
Style commercial.
Relations publiques.
public relations.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Business report writing
Business writing
Public relations
blog
brochure
e-newsletter
marcom
marketing
marketing style
media kit
microblog
news release
newsletter
pitch letter
press kit
press release
public relations
social media
Tweet
web copy
web writing
website
writing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Writing as a public relations professional
  • 2. Routine communication
  • 3. Writing news releases
  • 4. Newsletters
  • 5. Brochures
  • 6. Media kits
  • 7. Website content
  • 8. Social media
  • Appendix. Sample documents
  • Notes
  • References
  • Index.

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