Storytelling-case archetype decoding and assignment manual (SCADAM) /

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Woodside, Arch G. (Autor), Sood, Suresh C. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bingley, UK : Emerald Group Publishing Limited, 2016.
Edición:First edition.
Colección:Advances in culture, tourism and hospitality research ; Volume 11.
Temas:
Jung, C. G. > (Carl Gustav), > 1875-1961.
Jung, C. G. > (Carl Gustav), > 1875-1961
Consumer behavior.
Marketing > Psychological aspects.
Consumers > Attitudes.
Archetype (Psychology)
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Consommateurs > Attitudes.
Archétype (Psychologie)
Tourism industry.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumer behavior
Consumers > Attitudes
Marketing > Psychological aspects
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Theory of brand enabling archetype enactment by consumer
  • Literature review
  • Method : story listening and collection
  • Archetype processing and story analysis
  • Creator archetype
  • Every person archetype
  • Explorer archetype
  • Hero archetype
  • Innocent archetype
  • Jester archetype
  • Lover archetype
  • Magician archetype
  • Outlaw archetype
  • Ruler archetype
  • Sage archetype
  • Shadow archetype
  • Caregiver archetype
  • Theory refinement, implications, and conclusions.

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