Enhancing customer experience in the service industry : a global perspective /

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This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world-the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly out...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Altinay, Levent (Editor), Poudel, Surya (Editor)
Format: Electronic Conference Proceeding eBook
Language:Inglés
Published: Newcastle upon Tyne : Cambridge Scholars Publishing, 2016.
Subjects:
Service industries > Customer services.
Customer services > Management.
Service industries > Case studies.
Services (Industrie) > Service à la clientèle.
Service à la clientèle > Gestion.
Services (Industrie) > Études de cas.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer services > Management
Service industries
Service industries > Customer services
Case studies
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