The Marketing Power of Emotion.

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: O'Shaughnessy, John
Other Authors: O'Shaughnessy, Nicholas Jackson
Format: Electronic eBook
Language:Inglés
Published: Cary : Oxford University Press, 2002.
Subjects:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Publicité > Aspect psychologique.
Prise de décision > Aspect psychologique.
Advertising > Psychological aspects
Consumer behavior
Consumers > Psychology
Decision making > Psychological aspects
Emotions > Economic aspects
Marketing > Psychological aspects
Online Access:Texto completo
Description
Summary:This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
Physical Description:1 online resource (283 pages)
ISBN:9780195348668
0195348664

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