The Marketing Power of Emotion.

This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: O'Shaughnessy, John
Autres auteurs: O'Shaughnessy, Nicholas Jackson
Format: Électronique eBook
Langue:Inglés
Publié: Cary : Oxford University Press, 2002.
Sujets:
Consumer behavior.
Consumers > Psychology.
Marketing > Psychological aspects.
Advertising > Psychological aspects.
Decision making > Psychological aspects.
Emotions > Economic aspects.
Consommateurs > Comportement.
Marketing > Aspect psychologique.
Publicité > Aspect psychologique.
Prise de décision > Aspect psychologique.
Advertising > Psychological aspects
Consumer behavior
Consumers > Psychology
Decision making > Psychological aspects
Emotions > Economic aspects
Marketing > Psychological aspects
Accès en ligne:Texto completo
Description
Résumé:This work brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
Description matérielle:1 online resource (283 pages)
ISBN:9780195348668
0195348664

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