Consumer empowerment, Volume 40, Issue 9\10 : Consumer Empowerment.

Guest Editor Len Tiu Wright's definition of consumer empowerment in marketing is: "A mental state usually accompanied by a physical act which enables a consumer or a group of consumers to put into effect their own choices through demonstrating their needs, wants and demands in their decisi...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mukerjee, Avinandan
Other Authors: Greser, Stephen A., Wright, Len Tiu
Format: Electronic eBook
Language:Inglés
Published: Bradford : Emerald Group Publishing Limited, 2006.
Series:European Journal of Marketing.
Subjects:
Consumers.
Marketing > Management.
Marketing > Gestion.
Consumers
Marketing > Management
Online Access:Texto completo
Table of Contents:
  • Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment.
  • Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment
  • the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews.

Similar Items