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Making innovation last. sustainable strategies for long term growth / Volume 2 :

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as wh...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Gatignon, Hubert (Autor), Gotteland, David, 1975- (Autor), Haon, Christophe, 1972- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Gatignon, Hubert,  |e author. 
245 1 0 |a Making innovation last.  |n Volume 2 :  |b sustainable strategies for long term growth /  |c Hubert Gatignon, David Gotteland, Christophe Haon. 
264 1 |a Basingstoke, Hampshire ;  |a New York, NY :  |b Palgrave Macmillan,  |c 2016. 
264 4 |c ©2016 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file 
347 |b PDF 
504 |a Includes bibliographical references and index. 
505 0 |a Cover ; Making Innovation Last: Volume 2; Contents; List of Tables; List of Figures; Foreword; Preface; Part III Organizational Processes for Innovations; 7 New Product Teams; 7.1 Staffing new product development teams; 7.1.1 Types of diversity; 7.1.1.1 Functional/background diversity; 7.1.1.2 Tenure diversity; 7.1.2 Expected benefits from diversity; 7.1.2.1 Expertise integration; 7.1.2.2 Extended informational network; 7.1.2.3 Interfunctional coordination; 7.1.3 Side effects of diversity; 7.1.3.1 Hindrance to collaboration; 7.1.3.2 Decision complexity; 7.1.4 Measurement of diversity. 
505 8 |a 7.1.4.1 Basic measures7.1.4.2 Generalized variance and entropy; 7.2 Managing new product development teams; 7.2.1 Team leadership; 7.2.1.1 Transactional leadership behaviors; 7.2.1.2 Transformational leadership behaviors; 7.2.1.3 Leader power and influence; 7.2.2 Fostering collaborative relations among team members; 7.2.2.1 Interpersonal relationships and communications; 7.2.2.2 Conflict management; 7.2.3 Rewarding team members; 7.2.3.1 How to reward team members; 7.2.3.2 When to reward team members; Notes; References; 8 Getting the Customer Involved. 
505 8 |a 8.1 Customer involvement in the firm's innovation process8.1.1 What is customer involvement?; 8.1.2 What are the general benefits of customer involvement?; 8.1.2.1 Does customer involvement lead to higher innovation success?; 8.1.2.2 Does customer involvement lead to faster speed to market?; 8.1.2.3 How can the firm fully exploit an involved customer's Insights?; 8.1.3 What are the costs of customer involvement?; 8.2 Customer involvement as a resource; 8.2.1 Customers as information providers about their needs; 8.2.2 Customers as idea providers. 
505 8 |a 8.2.2.1 What are the antecedents of consumer creativity?8.2.2.2 What are the antecedents of creative consumption?; 8.2.2.2.1 Individual factors; 8.2.2.2.2 Environmental factors; 8.3 Customer involvement as a worker; 8.3.1 What is customer involvement as a worker?; 8.3.2 Mass customization of products and services; 8.3.2.1 What are the benefits of mass customization?; 8.3.2.2 Configuring a self-design system; 8.3.2.2.1 Increasing product utility; 8.3.2.2.2 Decreasing self-design complexity.; 8.3.3 The lead user approach; 8.3.3.1 Who are lead users?; 8.3.3.1.1 Lead users as innovators. 
505 8 |a 8.3.3.1.2 From lead users to leading-edge status. 8.3.3.1.3 Lead users and related constructs.; 8.3.3.2 What are the benefits of involving lead users in the innovation process?; 8.3.3.2.1 Does involving lead users increase product commercial attractiveness?; 8.3.3.2.2 Does involving lead users increase product innovativeness?; 8.3.3.3 The practical implementation of the lead user method; 8.3.3.3.1 Identification of lead users; 8.3.3.3.2 Metrics for leading-edge status.; Notes; References; 9 Fostering Creativity in the Organization; 9.1 Drivers of creativity in the organization. 
500 |a Print version cataloged as a monographic set by the Library of Congress. 
500 |a 9.1.1 Defining and measuring organizational creativity. 
520 |a Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like. 
588 0 |a Online resource; title from digital title page (viewed on December 28, 2015). 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Technological innovations  |x Management. 
650 0 |a New products. 
650 0 |a Creative ability in business. 
650 6 |a Innovations  |x Gestion. 
650 6 |a Créativité dans les affaires. 
650 7 |a Behavioural economics.  |2 bicssc 
650 7 |a Business strategy.  |2 bicssc 
650 7 |a Entrepreneurship.  |2 bicssc 
650 7 |a Management & management techniques.  |2 bicssc 
650 7 |a Organizational theory & behaviour.  |2 bicssc 
650 7 |a Research & development management.  |2 bicssc 
650 7 |a BUSINESS & ECONOMICS  |x Industrial Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Management Science.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Organizational Behavior.  |2 bisacsh 
650 7 |a Creative ability in business  |2 fast 
650 7 |a New products  |2 fast 
650 7 |a Technological innovations  |x Management  |2 fast 
700 1 |a Gotteland, David,  |d 1975-  |e author. 
700 1 |a Haon, Christophe,  |d 1972-  |e author. 
758 |i has work:  |a Making innovation last (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCGj3fkJY3Hkjh6tKRYbHT3  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |a Gotteland, David.  |t Making Innovation Last: Volume 2.  |d Basingstoke : Palgrave Macmillan, ©2015  |z 9781137572639 
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