Public relations ethics : how to practice PR without losing your soul /

This book represents a practical guide to ethical decision making tailored specifically to the needs of public relations students and practitioners. Coauthored by a corporate public relations officer of deep experience and a widely published public relations ethics scholar, the book thoroughly explo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Martin, Dick (Author), Wright, Donald K. (Author)
Format: Electronic eBook
Language:Inglés
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edition:First edition.
Series:Public relations collection.
Subjects:
Public relations > Moral and ethical aspects.
Relations publiques > Aspect moral.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations > Moral and ethical aspects
Ethics
Public Relations
Corporate Communication
Character
Reason
Social/Corporate Responsibility
Ethical Reasoning
Justice
Duty
Virtue
Care
Consequences
Deontological Ethics
Utilitarian Ethics
Teleological Ethics
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