Big data MBA : driving business strategies with data science /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schmarzo, Bill (Author)
Format: Electronic eBook
Language:Inglés
Published: Indianapolis : John Wiley & Sons, Inc., [2016]
Subjects:
Business intelligence > Data processing.
Big data.
Business planning > Statistical methods.
Data mining.
Data Mining
Données volumineuses.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
Big data
Data mining
Online Access:Texto completo
Table of Contents:
  • Business potential of big data. The big data business mandate
  • Big data business model maturity index
  • The big data strategy document
  • The importance of the user experience
  • Data science. Differences between business intelligence and data science
  • Data science 101
  • The data lake
  • Data science for business stakeholders. Thinking like a data scientist
  • "By" analysis technique
  • Score development technique
  • Monetization exercise
  • Metamorphosis exercise
  • Building cross-organizational support
  • Power of envisioning
  • Organizational ramifications
  • Stories.

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