Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /

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This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Mora, Pierre, 1955- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Cham : Springer, 2016.
Collection:Management for professionals.
Sujets:
Wine tourism > Case studies.
Advertising > Wine.
Wine industry > Management > Case studies.
Marketing.
Public relations.
Œnotourisme > Études de cas.
Vin > Publicité.
Vin > Industrie > Gestion > Études de cas.
Relations publiques.
Mondialisation.
marketing.
farming (activity or system)
public relations.
globalism.
Agricultural science.
Market research.
Sales & marketing.
COOKING > General.
Advertising > Wine
Wine tourism
Case studies
Case studies.
Études de cas.
Accès en ligne:Texto completo

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