Faked in China : nation branding, counterfeit culture, and globalization /

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"Faked in China is a critical account of the cultural challenge faced by China following its accession to the World Trade Organization in 2001. It traces the interactions between nation branding and counterfeit culture, two manifestations of the globalizing Intellectual Property Rights (IPR) re...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Yang, Fan, 1977- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Bloomington : Indiana University Press, [2016]
Collection:Global research studies.
Sujets:
Culture and globalization > China.
Product counterfeiting > China.
Branding (Marketing) > Social aspects > China.
Piracy (Copyright) > China.
Culture et mondialisation > Chine.
Produits commerciaux > Contrefaçon > Chine.
Stratégie de marque > Aspect social > Chine.
Piratage (Droit d'auteur) > Chine.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Media Studies.
Culture and globalization
Piracy (Copyright)
Product counterfeiting
Produktpiraterie
Vermarktung
China
Marke
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