Global advertising in a global culture /

Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Gould, Thomas H. P., 1953-2016
Format: Électronique eBook
Langue:Inglés
Publié: Lanham : Rowman and Littlefield, 2016.
Sujets:
Advertising > History.
Internet advertising.
Globalization > Social aspects.
Culture and globalization.
Publicité sur Internet.
Mondialisation > Aspect social.
Culture et mondialisation.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising
Culture and globalization
Globalization > Social aspects
Internet advertising
History
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