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Social movements for good: how companies and causes create viral change /
"Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals tha...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons,
2016.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Social Movements for Good tells the stories behind five of today's most successful Millennial-generation social good movements by companies and nonprofits. In exploring each movement highlighted in the book, the reader will learn about leaders that created these movements, individuals that responded, and the data and research behind the movement's success. The result is a full understanding of how social good movements are created today, how to truly activate a new generation, and the foundation and approach necessary to generate a public response to a social issue"-- |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781119133407 1119133408 9781119133421 1119133424 9781119176671 1119176670 1119133394 9781119133391 |