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Competing for Customers and Winning with Value : Breakthrough Strategies for Market Dominance.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milwaukee :
ASQ Quality Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- List of Tables and Figures; Preface; Introduction; Part I: The Competitive Foundation; 1 Planning for Competition; 2 The Value Advantage; 3 Growing Market Share with Value: Customer Acquisition; 4 Growing Market Share with Value: Customer Retention; Part II: The Competitive Planning Process; 5 Choosing Where to Compete; 6 What is the Organization's Current Value Proposition?; 7 What Does the Organization Want Its Competitive Value Proposition to Be?; 8 How Does the Organization Manage Its Value Proposition?; 9 The Value-Strategy- Process Linkage; 10 Monitoring Plan Effectiveness.
- Part III: Competitive Planning Deployment11 Fourteen Keys to Successful Deployment; 12 Competing for Customers; Appendix A Technical Notes on Value Measurement; Appendix B Environmental Trend Analysis; Appendix C Competitive Market Planning Forms; Insert Product/Market: Customer Value Management Strategy Development Team; Glossary; References; Index.