ESPN : the making of a sports media empire /

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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Vogan, Travis
Format: Électronique eBook
Langue:Inglés
Publié: Urbana : University of Illinois Press, [2015]
Sujets:
ESPN (Television network) > History.
ESPN (Television network)
Television broadcasting of sports > History.
Émissions sportives télévisées > Histoire.
SOCIAL SCIENCE > Media Studies.
LANGUAGE ARTS & DISCIPLINES > Journalism.
Television broadcasting of sports
History
Accès en ligne:Texto completo

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